SELL THE WAY
BUYERS WANT
TO BUY
Learn the Anti-Friction Selling Method™ that's generated $175M in B2B tech sales
TRUSTED BY SALES PROFESSIONALS
FROM
THE BRUTAL TRUTH ABOUT B2B
SALES IN 2025
After 19 years in the trenches and $3.1M in commissions in the last 5 years alone,
I've discovered something sales leaders won't tell you:
Traditional sales tactics are failing in today's market.
Can you relate?
You're working harder than ever, yet your pipeline remains inconsistent.
Your deals start strong but frequently end in frustrating "no decisions."
Decision-makers who seemed engaged suddenly stop responding to your outreach.
You watch other AEs land bigger deals despite your greater effort and preparation.
It's not your fault. You've been taught to sell in a way that creates friction with today's buyers.
Most AEs are just 2-3 strategic shifts away from breaking through their income ceiling. I know because I've helped hundreds of reps transform their results with my Anti-Friction Selling Method™.
Unlike sales trainers who "retired" from selling years ago, I'm still actively closing multi-million dollar deals using the exact methods I teach.
TWO CRITICAL CHALLENGES SOLVED
1
GENERATE HIGHER-QUALITY PIPELINE
Most reps chase volume, not quality. We'll show you how to:
Targeted Outreach
Create personalized communications that consistently achieve 30%+ response rates from decision-makers.
Trusted Positioning
Establish yourself as a valued advisor from the very first touchpoint, not just another vendor.
Predictable Systems
Build reliable pipeline generation methods that don't depend solely on marketing leads.
Strategic Selection
Identify and prioritize accounts with genuine buying potential instead of wasting time on prospects that will never close
2
INCREASE MID-CYCLE THROUGHPUT
Stalled deals kill commissions. We'll help you:
Anti-Friction Discovery
Master conversation techniques that uncover real business pain without interrogating prospects.
Multi-Threading Strategy
Develop relationships across the buying committee to eliminate single-point-of-failure deals.
Natural Urgency
Create momentum without resorting to high-pressure tactics that backfire with today's buyers.
Procurement Partnership
Navigate procurement effectively to maintain margin while accelerating close dates.
DATA-BACKED METHODOLOGIES
THAT WORK
Real strategies. Real results. No guesswork.
Most sales training focuses on outdated tactics and vanity metrics. Our approach is different.
Every strategy we teach is
• Actively used to close deals today (not theory from 10 years ago)
• Backed by data from thousands of successful B2B sales interactions
• Designed to align with how modern buyers actually make decisions
• Proven to increase win rates, deal size, and commission checks
When you implement our frameworks, you'll see immediate improvement in key performance indicators:
• Response rates from decision-makers
• Discovery-to-proposal conversion
• Multi-threaded engagement in accounts
• Deal velocity through your pipeline
HOW WE CAN HELP
TEAM TRAINING
Transform your entire sales organization with customized training programs designed for rapid results. Our training incorporates industry-leading best practices and techniques rooted in buyer psychology to elevate team performance across the board.
Ideal for: Sales Leaders, CROs, and VPs of Sales looking to improve team performance
VIP COACHING PROGRAM
Work directly with Erik in a high-touch coaching environment combining 1:1 and group formats. Get personalized guidance on your specific deals, territory, and challenges to dramatically accelerate your results.
Ideal for: Ambitious AEs who want to break into the $300K+ income bracket.
ESA ON DEMAND
Get immediate access to our complete training library, live coaching calls, and private community. ESA On Demand delivers the core components of our proven methodology in an accessible, affordable format.
Ideal for: Sales Professionals and Business Owners seeking proven B2B sales frameworks
MEET ERIK FISHER
Founder & CEO, Elevate Sales Academy
Erik is still actively selling in the trenches. As a top 1% performer
in B2B tech sales, he's:
Closed over $175M in enterprise deals
Earned $3.1M in commissions in the last 5 years
Hit President's Club 15 years straight
Developed the Anti-Friction Selling Method™ used by hundreds of top performers
Erik's philosophy is simple: when sales is done right, it's the most rewarding career in the world, providing life-changing benefits to both sellers and their clients.
His mission is to transform how B2B sales is conducted by equipping professionals with modern, ethical selling techniques that align with how today's buyers make decisions.
REAL RESULTS FROM REAL CLIENTS
Trusted By B2B Account Executives & Sales Reps
READY TO 3X YOUR SALES RESULTS?
Get a personalized game plan to hit your income goals
in the next 6-12 months.
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