TEAM TRAINING

Signature programs designed specifically for teams

INDIVIDUAL TRAINING

Signature courses, live training and OnDemand Library

KEYNOTES

Keynotes that get you to think differently AND give you the tools to execute

1:1 COACHING

Direct access to John Barrows—the fastest way to make progress

WHAT YOU'LL LEARN FROM SOMEONE STILL IN THE TRENCHES

WE'VE COACHED REPS FROM:

WHY TRADITIONAL SALES

TRAINING FAILS YOU

Sales "experts" typically teach from memory, not experience.

They had one good year, wrote a book, and haven't closed a deal since.

Their programs rely on theory rather than what's actually working in today's market.

And when their methods fail? They blame your execution, not their outdated playbook.

This creates a dangerous gap between what you're taught and what actually works.

A DIFFERENT APPROACH TO SALES MASTERY

My name is Erik Fisher, and I believe you deserve better.

While countless trainers have "retired" from selling, I've chosen a different path:

I continue to close multi-million dollar enterprise deals while teaching others to do the same.

I've earned $3.1M in commissions over the last 5 years while coaching reps from industry leaders like AWS, Salesforce, Oracle, Cisco, Splunk, Confluent, and many others.

This dual focus gives you something no other program can offer: real-time insights from active deals happening right now.

THE JOURNEY THAT SHAPED MY METHOD

My path to becoming a top 1% performer wasn't easy or straightforward.

After starting in the mortgage industry in my early twenties, I transitioned to tech sales where I immediately struggled — missing quotas and losing large deals that impacted my financial stability and career confidence.

This crisis point forced me to recognize that traditional high-volume tactics weren't working in the evolving sales landscape.

Instead of giving up, I developed my own communication methods focused on reducing sales friction. This approach led to breakthrough results:

Closing over $175M in tech sales

Earning $3.1M in commissions last 5 years

Hitting President's Club 15 straight years

Consistently ranking in top 1% of 1,500+ AEs

The methods that created these results aren't theoretical. They're battle-tested in today's challenging market.

WHAT THIS MEANS FOR YOU

When you work with me, you're not getting rehashed ideas from someone who "used to sell." You're getting:

Current Field Intelligence

Real-time insights from active enterprise deals I'm working on today.

Proven Frameworks

The exact templates and methodologies I use to close 7-figure deals.

No-Nonsense Guidance

Straightforward advice without the motivational fluff that wastes your time.

Psychological Principles

Advanced communication techniques rooted in how buyers actually make decisions.

THE ANTI-FRICTION SELLING METHOD™

Through years of closing complex B2B deals, I've developed a proprietary approach called the Anti-Friction Selling Method™. This isn't another generic "discovery framework" or "closing technique."

It's a comprehensive system for positioning yourself as a trusted advisor who naturally removes resistance from the buying process. The method addresses the two critical challenges every B2B sales professional faces:

Generating higher-quality pipeline with decision-makers

Maintaining momentum in mid-cycle deals that typically stall

My clients consistently report these results after

implementing the method:

Significantly higher response rates from senior decision-makers

Substantial improvement in conversion from discovery to proposal

Dramatically increased engagement across multiple stakeholders

Accelerated deal velocity through their pipeline

WHO I WORK WITH

I focus exclusively on helping:

B2B Account Executives looking to break through income ceilings and consistently earn $300K+

Sales Teams at technology, SaaS, and professional services companies seeking better pipeline generation and deal momentum

Business Owners who sell B2B services and want to scale through improved sales processes

If you don't fall into one of these categories, I'm likely not the right coach for you. I'd rather be honest than waste your time with methods that don't fit your specific selling situation.

MY PROMISE TO YOU

Unlike most sales programs that make vague promises about "transformation," I'm very specific about what I deliver:

I will help you close more deals, at higher values, in less time.

Not through manipulative tactics or "crushing" objections, but by fundamentally changing how buyers perceive and engage with you.

This isn't just about hitting quota. It's about creating a sustainable approach to sales that builds your reputation, reduces your stress, and increases your income.